It is possible to see Donald Trump’s craving for attention as simply one feature or aspect of what Nietzsche called the “Will to Power.” Nietzsche was convinced that life itself is nothing but a will to power, over oneself and over others as well. As he said toward the end of his troubled life:
“My idea is that every specific body strives to become master over all space and to extend its force (–its will to power:) and to thrust back all that resists its extension. But it continually encounters similar efforts on the part of other bodies and ends by coming to an arrangement (“union”) with those of them that are sufficiently related to it: thus they then conspire together for power. And the process goes on. . . “
Whether or not what Nietzsche said is true, it helps us make sense of the actions of certain people — for instance the very wealthy who never seem to have enough wealth, given that in our culture wealth is indeed power. There are, of course, other forms of power. For example, in ancient cultures the priests held the power by way of their superior control of language, They were the ones who could read and write while their minions were ignorant and held the priests to be gods. Their priestly power over language translated quickly into power over others.
As our country becomes increasingly run by the wealthy and powerful it seems prudent to attempt to understand the nature of power. Lord Acton told us that “power corrupts and absolute power corrupts absolutely.” That seems right as we look at such people as Donald Trump who has made the move easily from a reality show where he fired people with a smirk to center stage in a political battle where he can dismiss all who disagree with him with a wave of his hand and another insult. This means that he is the one in control: he has the power, which is much like an intoxicant: it causes the possessed to become blinded by its presence and in search for more. There is never enough. And those around the powerful are easily taken in by the presumption that the powerful are somehow “in the know,” and will soon bring them into his inner circle. The powerful seem sure of themselves and they hold sway over others by virtue of their power and their position — not unlike the priests in the ancient world.
Except that Trump, and those like him, are not priests even though they preach the doctrine of self-importance and are able to convince the ignorant they have the answers to all the complex problems that have troubled the world since history began. Power is not only intoxicating to those who wield it, but also to those who are around it and want to be near it. By identifying with those in power, those who lack it entirely can transcend their pathetic lives and become a part of another world, a world in which they, too, are powerful.
How else can we explain how an entire country became transfixed by the power that was wielded by Adolph Hitler, a power that began, interestingly enough, with his consummate skill with words. Germany after all was a country that was the source of some of the most extraordinary philosophy, art, and literature that humankind has ever created? The Nazi movement was successful because it promised those who followed the powerful that they themselves would also become powerful. Their nation would not only regain what they had lost in the First World War, it would expand its territory and the citizens would regain their lost pride and their nation would once again be great.
Trump’s followers live shallow, vapid lives and they seek to become one with a man who seems to them to be both powerful and invincible. In fact, however, his soul is atrophied and his skin is as thin as an onion’s, but his minions fail to see this because they live in the hope that this powerful man will also empower them. They are deluded, but it is not by the man himself; rather, it is by what he represents: he represents the very power that they themselves both lack and crave, but which they cannot possibly attain alone. They lack power and he promises that if they follow him they will become powerful — just like him.
Nietzsche may not have been entirely right in what he said about the will to power. But he was not altogether wrong, either.