The Wagging Tail

I have blogged (endlessly some would say) about the tail that wags the dog in Division I athletics. I promised myself I would not go there again  (but I may have had my fingers crossed!).

A recent editorial in Sports Illustrated requires comment. It addresses the ripple effect of the decreasing use of cable TV on college athletics. Because fewer people are using cable since moving to digital technology which will allow them to watch those programs they want to watch and not pay for those they will never watch in their lifetime — or that of their children — the cable companies are hurting in the pocketbook 😢. The sports network giant ESPN, for example, has been seriously affected by the change in viewer preference. While a few years ago they could count on $8.00 per month from everyone who watched sports on their network  ESPN is now in 12 million fewer homes than it was in 2011. In a word, the number of viewers has dropped considerably and the income from cable has dropped accordingly. ESPN recently laid off 100 of its people in a move that had remaining folks on ESPN crying crocodile tears as they breathed a sigh of relief that it wasn’t them — yet.😥

All of this impacts on college sports, which, as we know, is Big Business. As Sports Illustrated tells us:

“College athletics departments spent lavishly [in recent years because of the huge influx in cash from ESPN and other major TV networks], especially on football. At Texas new lockers were installed at a cost of $10,500 apiece and include individual 43 inch TV monitors instead of the traditional nameplates. Auburn added a $14 million video board at Jordan-Hare Stadium. Clemson’s training complex included a bowling alley and nap room. Even position coaches were making six figures. . .”

Nick Saban, head football coach at Alabama, can be seen crying all the way to the bank as he gets ready to deposit some of his $11.1 million annual  salary; he worries that this trend spells the end of collegiate football as we have come to know and love it. Armageddon is at hand. This, of course, is nonsense as the universities will find ways to support their athletics programs — including raising student fees even higher — most of which (by the way) operate at a deficit. But they all see the big bucks the big guys make and hope that some of it will come their way. The problem will not go away just because figures must be juggled. It’s still a business and it is a HUGE business.

Oh, and speaking of big business, Jay Paterno, son of the infamous Penn State football coach and an assistant coach during the Sandusky era, was recently named to the Board of Trustees at that University. So much for cleaning house. The tail will continue to wag the dog. (But, seriously, a “nap room”??)

Advertisements

8 thoughts on “The Wagging Tail

  1. Money, money, money, Mo-ney….money. This is a lyric from a song that seems to apply. The Paterno appointment brings full circle to a troubling lack of accountability by his father and the University. His father was the one guy who could have stopped this, yet he punted and the University covered up the Sandusky affair.

  2. I can’t believe the costs of the lockers at Texas! That is getting to be one very big tail.

    If the Trumpsters don’t bring the end of this country, college football will.

    Actually, it is kind of ironic. The White House is full of bumbling amateurs. College sports is full of slick professionals — I don’t mean the athletes – but the folks who keep the money pouring in.

      • A quick Google search shows the average pay for a university president to be $428,000, and the highest $1.5 million, so yes, the coach is likely paid more than the president of the university. There’s something wrong with this picture …

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s