Once Again: Black Friday

I have posted this piece before, but in light of the fact that we now have a mega-holiday that a character in one of the comics I enjoy calls “Hallothanksmas,” and given also that advertisers are now calling November “Black Friday Month,” it seems especially appropriate since we are about to see the ugly face of commodified Christmas once again. The more things change the more they stay the same! I have added a few pithy comments to this version.

The headline read “Woman pepper sprays other Black Friday shoppers.” In an effort to have a better chance to get at the cheap electronics Walmart was using as a lure to get shoppers jump-started this holiday season, a woman pepper sprayed about 20 customers who were in her way. Except for the talking heads on Fox News who think this is perfectly acceptable behavior, everyone is in a dither — but for many of the wrong reasons. Out-of-control shoppers are a worry, but the whole marketing ploy that begins before Thanksgiving [Halloween?] is the larger problem.

We do live in a commodified culture, as Robert Heilbroner told us many years ago, but our values are clearly out of kilter when money and the things that money can buy become the main focus of an entire nation at a time when the theme should be “peace On Earth.” If we take a commodified culture preoccupied with possession of things, combine it with an immense advertising machine that works buyers into a frenzy prior to Thanksgiving, it is no wonder that things like this happen. We shouldn’t be surprised; clearly things are out of focus when money becomes the center of one’s life. Citizens who bother to go to the voting booth any more are there to turn around a weak economy, tighten the purse strings. That has been the rule for some time now: vote out the bastards who are taking money out of my pocket; when you retire move somewhere where the taxes are lower. The real issues, like the spread of nuclear weapons and the damage we are doing to the environment in our determination to raise our already obscenely high standard of living, are largely ignored.

Christmas should, of course, be a time for reflection and thought about others. In this country, and other “developed” countries around the world, it has become a time to get that 30% of the yearly profits that keep the engines of commerce running. It is understandable, since business has become the cornerstone of our culture. But is it necessary to point out that the ideals of business are antithetical to the ideals of the one whose birth we presumably celebrate next month? The fact that a woman in California would pepper-spray her way to the cheap electronics in Walmart is simply a sign of the times and a clear indication that we need to rethink our priorities. But we won’t.

Advertisements