I published a piece in 2001 about the corruption of higher education resulting from the huge amounts of money in collegiate sports, especially at the NCAA Division I level, and especially in men’s basketball and football. If I had any wild notions that my revelations would cure the problem I was wrong [!]. The problem has simply grown worse in the interim and I have blogged several times about outrageous scandals in the collegiate ranks. The latest incident involves the men’s basketball program at the University of Louisville; more importantly it involves the FBI. Now things will get serious.
The FBI has been investigating evidence of “pay-for-play” scandals in several universities for a couple of years now and the revelations regarding Louisville’s men’s basketball program are the headline-makers; but apparently there are a number of other men’s basketball programs involved and the web of intrigue will continue to grow and eventually, it is believed, will include some of the major collegiate football programs as well. We haven’t heard nothin’ yet! But what we have heard makes a person cringe, especially if that person likes to think that college is about education and not about high-power sports involving millions of dollars.
In any event, Louisville has been charged with improprieties involving Adidas which signed a contract recently with the university for $160 million over a ten-year period, reportedly including $2.1 million for Rick Pitino, the long-time Hall-of-Fame coach of the men’s basketball team (whose annual salary is $7.7 million without the additional money from Adidas). The contract pays the university for requiring the sports teams, presumably all of them, to wear uniforms and equipment, provided by Adidas, with the Adidas logo prominently on display. This is not unusual and has been going on for years, not only with Adidas but also with Nike and with Under Armour as well. The rationale for taking money from these corporations as put forth by people like Bobby Bowden, former head coach of the Florida State football team, is that “somehow we have to pay the bills.” Indeed.
In any event, the liaison person between Adidas and the University of Louisville agreed to pay the family of a high-school basketball player $100,000 to make sure their son would play for Louisville. Apparently there is another high school player involved as well. This is the “pay-for-play” element and, of course, it also could be regarded as bribery. In any event, the FBI are now involved and they apparently don’t like what they see.
Louisville is in the process of firing Pitino and the Athletics Director as well in order to cover their butts — though it’s a bit late for that. And Adidas will fire the head of global sports marketing who made the arrangements with the university to pay for the high school basketball player’s favors. But, more to the point, the university will attempt to keep the $160 million that Adidas has agreed to pay them for the privilege of supplying free athletics equipment. And this raises an interesting moral question: is it not the case that this sort of hypocrisy on the part of the university is precisely at the core of what is wrong with collegiate sports at the highest levels?? The Louisville administration knows their relationship with this corporation has soiled the university’s reputation but they will continue to enjoy the bribe (let’s call a spade a spade) because it’s a lot of money and they want to keep it. Presumably. The university ought to be setting an example for its students and putting things right with the academic and athletics sides of things. But they are simply going through the motions by firing Patino and the athletics director and hope the financial arrangements with a corporation that makes and sells athletics equipment will continue as though nothing has occurred.
The stink from the major colleges is rank and it just seems to get worse. One would like to think that with the FBI turning over rocks the stink will get so bad that steps will finally be taken to cure the problem. The universities are about education and sports has its place, but as it is now it is the tail that wags the dog and that is not the way it should be. Not at all.