In light of the “Trump phenomenon,” which has even Stephen Hawking bewildered, I thought I would reblog a post from 2011 that tries to figure out what went wrong. A large part of our problem is the fact that Trump gets headlines every time he farts and Bernie Sanders gathers thousands to his rallies and gets no notice whatever. Other than the fact that the corporations pretty much own the media these days — and they do NOT want Sanders to be the nominee of the Democratic Party — the media have fumbled the ball. But, as planned, Hillary has recovered the fumble and is running with it.
During the middle of the last century when Walter Cronkite was at the height of his popularity — “the most trusted man in America” — he spoke out against the growing tendency of journalists, especially TV journalists, to confuse news with entertainment. He noted that “television is too focused on entertaining its audience,” insisting instead that the job of the journalist is to present the news as objectively as possible — both sides of complex issues, with the broadcaster keeping his bias to himself or herself. “Objective journalism and an opinion column are about as similar as the Bible and Playboy magazine,” he quipped. In order to make news hold the viewer’s attention, he thought it was sufficient that the journalist simply make it more “interesting,” focusing on “good writing, good reporting, and good editing.” Even though his words were widely anthologized and incorporated into the curricula of numerous schools of journalism, they pretty much fell on deaf ears. It is clear that not only television, but also print journalism, has gone the route of entertainment, big time. It’s all about competition among the dozens of news programs that demand our attention and attracting the viewers to your news program in order to sell your sponsor’s products. And entertainment sells the product.
So, what’s wrong with news as entertainment? It has to do with what entertainment is: it is essentially fluff. It is designed to grab the attention of a passive spectator, demanding nothing of him or her in the way of intelligent or imaginative response. It doesn’t seek to engage the mind. It is less concerned with informing than it is with holding the viewer’s attention long enough to deliver the sponsor’s message by way of thought bites — which is what TV news has become, for the most part. And as attention spans shrink, the entertainment must get more and more sensational and more graphic in order to keep the viewer’s mind from wandering. The same phenomenon takes place in the movies. [And has recently occurred in the political arena.]
Hollywood has never really understood the difference between film as art and film as entertainment. With the exception of people like Woody Allen and Orson Wells, directors and producers in Hollywood for the most part opt for the blockbuster, with the latest technical gimmick demanding nothing of the spectator whatever, except that she pay for a seat and then sit glued to it with eyes on the screen. The movies that seek only to entertain, again, do not engage the imagination of the spectator: they require no mental effort whatever. Films that seek to rise to the level of art, films made by filmmakers like Ingmar Bergman, Akira Kurosawa, and Federico Fellini, insist that the spectator make an effort to follow the plot and connect pieces, and think about what went before and how it connects with what is happening now — and what the implications are for human experience outside the movie theater. In a word, they teach.
And that brings us to the final point I want to make: thanks to TV shows like “Sesame Street,” teaching has also become an entertainment medium. The teacher is now supposed to engage the pupil’s shrunken attention span long enough to get bits and pieces of information into a mind that is frequently engaged elsewhere. The content is less important than the way it is delivered. Students are often asked to evaluate teachers and much of the evaluation has to do with “performance.” The popular teachers are the ones who put on the best show. The worst thing that can happen in the classroom is that it be deemed “boring” by a group of disinterested students who are surrounded by media that inundate them with noise and rapid-fire visual and aural sensations that overwhelm the mind and leave it spent and confused.
This is what people are used to and what they expect on a daily basis. What could be worse for such a mind than to be asked to sit and listen to a lecture that consists of nothing more than a man or a woman standing there reading from a text — or even speaking extemporaneously, without visual aids? Can we imagine an audience of thousands standing for hours in the hot Illinois sun to listen to a debate between two politicians on the pros and cons of slavery, as the folks did to listen to Lincoln debate Douglas? On the contrary, we demand thought bites, snatches and slogans. The quick 30 second news bite or political ad that tosses out a couple of bromides that are designed to fix themselves in the memory and guide the finger that pulls the lever in the voting booth. The point is not to inform, it is to entertain. And it’s not just Fox News, which is simply the reductio ad absurdam of the whole process.
That’s what bothered Cronkite years ago: news that lowers itself to the level of mere entertainment demeans the audience, and renders it a passive vehicle for any message that can be delivered quickly and effectively in order to somehow alter behavior — buy the product, pass the test, vote for this candidate. It lowers us all to the level of idiots who are waiting to be told what to do. It certainly doesn’t strengthen the mind by expanding its powers of imagination, thought, and memory. It is all about the dumbing down of America.