In case there was any doubt that the coming elections will be the most expensive (wasteful?) and mind-deadening yet, the spectacle of the campaign already underway in Virginia and Florida sets the record straight. As a recent Yahoo News story tells us, Both states and both media markets are awash in TV ads in a crush noteworthy for its negativity, early start and involvement of outside groups that are likely to spend more on commercials than both the Obama and Romney campaigns. With this in mind, it occurs to me that we need a primer on informal fallacies. Political cant is full of them.😊
I have spoken about the post hoc fallacy before, but it bears repeating. This fallacy is committed when one politician (from either party) claims that his or her opponent is responsible for the mess we are in — whatever the mess of the day happens to be, usually the economic mess. (You see, the politicians have figured out that American voters focus myopically on the economy so they aim their rhetoric in that direction.) None of these people will accept blame for the mess; it’s always the other guy’s fault. The fallacy results from the fact that even though Smith claims that incumbent Jones is responsible for the mess, Jones may not in fact have had anything whatever to do with the mess simply because he’s the incumbent. The mess may have been there for years before Jones ever took office. But his opponent will blame him anyway. There is a mess. Jones is in office. Therefore Jones caused the mess. Post hoc, ergo propter hoc. It’s fallacious reasoning.
The second most popular fallacy we will hear repeatedly is the ad hominem fallacy. This is committed when the politician attacks his opponent rather than his opponent’s political position. It’s a personal attack and it may be even more common than the post hoc fallacy. It’s always fun to poke fun at people and the voters respond with applause. It is also called “mud-slinging” and it gets votes. No one wants to vote for a scum bag and if we are told that Jones is a scum bag we won’t vote for Jones. It’s a fallacy because even though Jones is a scum bag his opponent might also be one — as indeed might all politicians. But the fact that Jones might in this case have made a good point or have a reasonable position in spite of his scum-bag status the issue itself is ignored completely. The point here is to direct attention away from the issue or the stand Jones takes on the issue to scum-bag Jones himself who is not worthy of our vote. Obviously,
A third fallacy, which is not quite as common, is called “poisoning the wells” in which we are told that we shouldn’t vote for Jones because he is known to be a socialist. Or a Communist. Or a conservative. Or a liberal. Or a reactionary. Or a radical. The labels aren’t the issue here. What is the issue is the guilt by association. We label the group our opponent is supposedly associated with and, knowing what we think we know about that group (which is often very little, but we know we don’t like it) we refuse to have anything to do with that politician. Thus, we vote for the candidate who convinces us that his or her opponent is “one of them.” That’s poisoning the wells. Nothing that person says can be relied upon; he’s one of them and we know what they’re like — or we think we do.
The reason these ploys are called “fallacies” (and there are many more, believe me) is because they are technically non-sequiturs. That is, the reasons given for the conclusion do not support that conclusion. They not only do not support the conclusion, they are often totally unrelated to the conclusion. But we accept the conclusion anyway, because we find the reasons given persuasive — usually on a “gut level.” On that level, these fallacies are especially powerful. Intellectually they don’t hold water.
Keep your eyes and ears open. You will be hearing these fallacies committed again and again. And they will probably launch many a bright political career, depending on how cleverly they are employed and how easily duped the voters are. While this is happening you may want to make sure your mute on the television is in good working order and “caller ID” is operating on the phone!