Brace yourselves! Here it comes again: The Super Bowl, once again reminding us what we truly worship in this country. It isn’t football, per se, or even this particular football game, which is merely a pageant. Rather, it is the Almighty Dollar that pulls the strings behind the pageants, professional and collegiate — and, increasingly, high school. Like any true religion, professional sports provides us with a deity, the Almighty Dollar, together with a panoply of saints in the form of the athletes themselves — who disappoint us from time to time, but we worship them just the same. And it’s not a once-a-week thing for an hour, it fills every nook and cranny of our empty lives, giving us something to talk about over coffee or beer during the week, including fantasy games we can play to keep us attuned to what is going on daily.
TV is itself a constant reminder of what really matters to us — not only in form of the games we watch, but also the inspirational shows, like “Fox News” that tells us 24/7 that money is what counts. So when we tire of talking with one another about last weekend’s game, we can commiserate with each other about the sad state of the economy, vowing to vote out the rascals who are taking money out of our pockets. Again, the Almighty Dollar reigns supreme. Our true religion fills our lives the way Christianity filled the lives of the poor Europeans during the middle ages when cathedrals were being built and church was attended every day — sometimes twice a day — by all and sundry. Religion provided the main focus of nearly every life and there were no unbelievers. This still appears to be the case; only the religion has changed.
To focus for a moment on one aspect of our true religion, the game of football itself is great fun to watch and the athleticism of the participants is remarkable and at times unbelievable. But the game has taken on a life of its own and now possesses a power over us that is deeply disturbing. We watch captivated by the sheer brute force exhibited on the field or the TV set. This may indeed be a healthy release of sadistic impulses, as some have suggested. But it does show us at our worst at times as we glory in the violent spectacle that these professional, and semi-professional, athletes put on for us.
But behind it all lurks the specter of filthy lucre: money. Buckets filled with it in the form of TV revenue, profits from memorabilia sales, food sales in the second largest feeding frenzy of the year, the obscene salaries of the players — not to mention the profits garnered by the owners themselves — and the sale of the TV sponsors’ products through the clever ads that we look forward to each year at this time. We tend to get wrapped up in the event itself and forget that this spectacle is being set before us to divert attention away from the fact that what this country worships above all else if the Almighty Dollar. And this deity holds sway each year at this time in all its glory.
It’s not so much that this one game each year sweeps us up in its dazzle and glitz. That’s not a bad thing in itself. We need diversion at times, especially in times of economic woe. But the powers behind the spectacle are insatiable. They influence not only the professional games at all levels, but also the “amateur” games at the collegiate level, bringing about innumerable examples of shame and disgrace (witness Penn State of late, which is only the latest in an extended series of scandals that go back beyond memory). And now, thanks to TV networks like ESPN, the reach of the profit-grabbers is extending to the high schools where games are regularly televised, including “All-America” all-star games sponsored by the armed forces. And we are asked to watch as high school players make the decision which college to attend — an event that is staged to increase dramatic effect as the high school student picks up the hat of his chosen college, to his mother’s chagrin. All are designed to dull our awareness of what is really taking place, as Tocqueville noted in 1831: “..[Americans] have sought the value of everything in this world only in answer to this single question: how much money will it bring in?” The Super Bowl brings in plenty!
In the end, the game will be played and discussed ad nauseam on TV for weeks and months to come. It will be enjoyed by millions here and abroad. It is well worth watching (yes, I will be watching). But it is also wise to remind ourselves from time to time what it’s all really about, namely, the Almighty Dollar. That is, truly, this country’s ultimate object of worship. The game is just a game.